Truth In EngineeringThe truth is simple. Engineering, however, is not. The concept of Truth In Engineering is what gives the brilliant spark to Audi vehicles. From the mind of the designer to flawless execution on the street and racetrack, every last millimeter of an Audi is born from Truth In Engineering. The result is an auto that the thinker, the car lover and the racer in you can believe in. Audi TraditionJoin us on a journey through the development of the car and the birth of Audi. Audi’s history is one of the most many-faceted stories ever told in the history of the automobile in general.
Explore the brand history by selecting an area: Audi News Stay up to speed on the latest news from Audi- Insurance Institute for Highway Safety recognized the Audi A3, A4, A6 and Q7
- Audi has earned multiple IIHS Top Safety Pick awards the past three years
- Audi wins more awards than competitors BMW, Mercedes and Lexus
- Audi posts largest ranking gain, moving up six spots from 2007 to 2008
- Audi shows consistent improvement since 2005, gaining over 30 points in 3 years
- Audi invested $1 billion to enhance customer experience
- Audi set a record for new vehicle sales in October
- The Audi Q7 quattro® earns prestigious Best Resale Value Awards from Kelley Blue Book
- The awards honor vehicles expected to hold the greater proportion of retail price
- Kbb.com recommends all car buyers to consider the importance of resale value when they go shopping for cars
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